Sponsorships are one of the best ways to cover the cost of hosting an event. They are also crucial to building long-lasting relationships with the brands your event attendees know and respect. But attracting sponsors and securing deals can be a challenge for even the most seasoned event professionals.

So what’s the secret to attracting sponsors and generating revenue to offset event costs? Providing your sponsors with ROI. In this guide, we’ll show you how to do just that. You’ll learn everything you need to know about event sponsorship in 2023, including:

  • Types of event sponsorship
    Did you know that financial sponsorship isn’t your only option when seeking support from brands? We’ll show you more ways to partner with brands and boost your event presence.
  • Where to find the best event sponsors
    Learn how to develop an overarching strategy that serves as a roadmap for tracking down potential sponsors.
  • How to build tiered event sponsorship packages
    Tiered sponsorship packages make it easy for potential sponsors to understand the benefits and costs of your event’s sponsorship opportunities. Learn the ins and outs of sponsorship packages and use an actual example to create your own for your next event.
  • Essential components to include when creating an event sponsorship proposal
    How you pitch your event to potential sponsors can make or break a partnership. Discover out-of-the-box benefits that will entice sponsors and provide them with long-lasting value.