GuideThe complete guide to a successful event data strategyLearn how to maximize your ROI with data from across the entire event lifecycle.Download NowShare ThisSubscribeDeveloped in partnership with Skift Meetings (formerly EventMB), this guide provides in-depth guidance on how to capture and leverage event data before, during, and after your event. The wave of virtual events that swept the industry has left many lasting effects on events industry, but the most impactful might come down to one key factor: data. Event professionals have learned that event technology is no longer just about reaching new audiences, but about understanding what motivates them. Many event professionals adapted with the times and learned to interpret a whole new set of analytics. But now, with added pressures to deliver enhanced in-person event experiences, can planners afford to maintain such high data literacy? Arguably, that’s precisely why they can’t afford not to keep up. An effective data strategy can be just what’s needed to achieve event success with limited resources. Whether you’re hosting virtual, in-person, or hybrid events, use this guide to understand how to maximize your event ROI using: Key questions to ask as you capture data before, during, and after your event Learn how you can leverage event data to help design the ultimate attendee experience.Trends based on data captured from in-person, virtual, and hybrid events Get a sense of the broader industry’s approach to ticket pricing, event sponsorship, and more. Practical tips for making the most of your event data based on industry-wide survey results Discover how fellow event professionals are leveraging data to drive their event strategy. Example metrics from actual eventsFind out which event data points can help you prove ROI to internal and external stakeholders.Download the guideThe complete guide to event data strategyLearn everything you need to know about capturing and leveraging event data across the entire event lifecycle.Related ResourcesVideoHow MAD//Fest became a hybrid event trailblazerDiscover how MAD//Fest brought their iconic in-person event to the hybrid stage with Webex Events (formerly Socio)!Industry reportDelivering outstanding event experiences in the new era of eventsDiscover how to exceed attendee expectations with virtual and in-person elements in 2022.GuideEvent tech integration guideDeveloped in partnership between Webex Events and EventMB, this guide gives event organizers insight into event tech integration considerations and provides advice gleaned from an industry-wide survey.