Developed in partnership with Skift Meetings (formerly EventMB), this guide provides in-depth guidance on how to capture and leverage event data before, during, and after your event. 

The wave of virtual events that swept the industry has left many lasting effects on events industry, but the most impactful might come down to one key factor: data.  

Event professionals have learned that event technology is no longer just about reaching new audiences, but about understanding what motivates them. 

Many event professionals adapted with the times and learned to interpret a whole new set of analytics. But now, with added pressures to deliver enhanced in-person event experiences, can planners afford to maintain such high data literacy? Arguably, that’s precisely why they can’t afford not to keep up. An effective data strategy can be just what’s needed to achieve event success with limited resources. 

Whether you’re hosting virtual, in-person, or hybrid events, use this guide to understand how to maximize your event ROI using:  

  • Key questions to ask as you capture data before, during, and after your event  
    Learn how you can leverage event data to help design the ultimate attendee experience.
  • Trends based on data captured from in-person, virtual, and hybrid events 
    Get a sense of the broader industry’s approach to ticket pricing, event sponsorship, and more.   
  • Practical tips for making the most of your event data based on industry-wide survey results  
    Discover how fellow event professionals are leveraging data to drive their event strategy. 
  • Example metrics from actual events
    Find out which event data points can help you prove ROI to internal and external stakeholders.