Virtual EventAttract, engage, convertOptimizing Events to Accelerate Sales PipelineHosted ByLisa VogelLeader, Field & Event Marketing, Webex Events (formerly Socio)Matt HeinzPresident, Heinz MarketingKyle RoachDirector Business Development, Webex Events (formerly Socio)Events are exciting and packed with networking, great content and engaging speakers, but how do you get the right audience to register and show up? Do you have a pre, during and post-event communication plan? You likely spent countless hours pulling your webinar or event together, lining up speakers and getting the right people in the room…what’s next? Do you have a strong on-demand program? Watch our on-demand virtual event to learn how to create a successful live and on-demand events program, while leveraging your event engagement to accelerate and convert deals for months down the road.Discover pre-event strategies for audience acquisition and prospect engagementLeverage post-event evergreen content, on-demand videos and communications.Learn how to define and hit your event ROI targetsSource user-generated content from chat, polls, and the social wallCreate a richer experience with interactive engagement to connect with your audience pre-, during, and post- eventPersonalize and segment the attendee event experience using customized groups Get actionable takeaways and real examples from successful customer events and on-demand programs