Case StudyMAD//Fest case studyHow MAD//Fest partnered with Webex Events to bring their iconic in-person event to the virtual and hybrid stage.Download NowShare ThisSubscribeSummary:When MAD//Fest co-founders, Dan Brain and Ian Houghton decided they were tired of boring events, they quit their jobs, raised some money, and in five and half months launched MAD//Fest 2018 in London. Now, the event is the largest marketing festival in the UK. Flash forward to 2022, and MAD//Fest has hosted events across all three event formats: virtual, in-person, and hybrid – and they’re just getting started. In this case study, you’ll learn how the MAD//Fest team has uniquely positioned themselves as trailblazers of virtual, in-person, and hybrid, and all the ways they’re crafting immersive attendee experiences and driving measurable ROI for their sponsors. Say “yes” to “no more boring events”Find out how to challenge the in-person event status quo by leveraging experiential marketing tactics that wow attendees and sponsors. Jump into (and totally rock) virtual event MAD-nessDiscover how to keep your virtual attendees engaged and interacting with creative event structure, plenty of engagement and networking opportunities — and of course, the right event tech. Meet the future of events: hybridLearn how to launch a hybrid event that caters to both virtual and in-person attendees, and provides endless engagement opportunities for hybrid sponsors. Continue to raise the barDiscover how you can take your events program to a new level by crafting content that resonates with your audience, building unforgettable event experiences, and using event technology that can pivot with you as your events program evolves.MAD//Fest Case StudyDiscover how MAD//Fest partnered with Webex Events to take their iconic in-person event to the virtual and hybrid stage.Thanks for downloading the MAD//Fest Case Study! Please check your inbox.Related ResourcesGuideVirtual event planning guideGet your complete guide to the ins and outs of planning successful virtual events that delight, engage, and keep attendees and sponsors coming back for more.Case StudyWebexOne case studyGo behind the scenes of the award-winning event, WebexOne '21Case StudyHow to reimagine successful in-person eventsDiscover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences.