PodcastS2E5: The events and content connectionIn this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events.Listen NowShare This Watch a DemoIn this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events.Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of doing more with less, and we discuss leveraging data to tailor content to attendees’ preferences. We also share real-life examples, practical tips, and actionable advice to enhance your event content strategy. If you’re looking for insights on creating a holistic attendee journey and effective methods for researching event content, this episode is for you!Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals. Listen onRelated ResourcesPodcastS2E6: Achieving event success: insights from season twoIn this episode, we explore how to do more with less by repurposing content and auditing your existing resources.PodcastS2E4: Event tech guideIn this episode, we’re joined by Kara Gladish, Manager of Customer Experience at Webex Events (formerly Socio), to discuss the must-have event tech features for a successful events program.PodcastS2E2: The impact of tech-enabled in-person eventsIn this episode, Michelle Nicole McNabb, Owner and Founder of Emenee Marketing ‘n’ Events, joins us to discuss how tech-enabled in-person events deliver immersive attendee experiences, drive ROI for sponsors and exhibitors, and streamline the event planning process.
