PodcastS1E4: Using event data to prove ROI and optimize eventsThis episode will highlight the importance of collecting and leveraging event data to take your events program to the next level, get buy-in from leadership, and continue to attract sponsors and exhibitors.Listen NowShare This Watch a DemoCollecting and learning from event data is key to a successful event program. Whether it’s a virtual, in-person, or hybrid event, event professionals can use event tech to collect data that will help them improve their event program and prove ROI to sponsors, exhibitors, and internal stakeholders.This episode will highlight the importance of collecting and leveraging event data to take your events program to the next level, get buy-in from leadership, and continue to attract sponsors and exhibitors.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Get the complete guide to event data and ROI.Measure event success with these top 11 KPIs. Listen onRelated ResourcesPodcastS2E5: The events and content connectionIn this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events.PodcastS2E6: Achieving event success: insights from season twoIn this episode, we explore how to do more with less by repurposing content and auditing your existing resources.PodcastS2E4: Event tech guideIn this episode, we’re joined by Kara Gladish, Manager of Customer Experience at Webex Events (formerly Socio), to discuss the must-have event tech features for a successful events program.