Measure event ROI and track traffic sources with UTM tracking 

Learn how purchasers accessed your Webex Events Registration and Exhibitor Purchase Forms with UTM tracking. 

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Explore the benefits of UTM tracking

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Use UTMs to better understand your marketing efforts 

With UTM tracking, you can easily identify which elements of your marketing campaigns are generating the most traffic and conversions, allowing you to fine-tune your efforts and achieve even better results. 

Use UTM tracking to prove event ROI 

Use UTM parameters to track and analyze how your campaigns are driving traffic to your events and prove their ROI. 

Export UTM data from your event Registration and Lead Retrieval forms 

Easily view and export UTM data from your forms and registration by exporting exhibitor or attendee data. You can also download reports that show captured UTM data for any UTM parameters you’ve enabled. 

How it works

UTM (Urchin Tracking Module) tracking is a method of appending five snippets of code to the end of a URL to track how visitors are accessing your Webex Events Registration page or Lead Retrieval Exhibitor Purchase Form. UTM parameters are unique values assigned to each parameter based on the web page, email, ad banner, or other element that you want to track. Enabling UTM parameters lets the Webex Events Platform store UTM values and provide you with valuable data to measure the success of your marketing efforts and prove event ROI. 

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Take your events to the next level

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The future of events is here. Discover why event organizers trust Webex Events to power virtual, in-person, and hybrid event success.