October 12, 2021October 25, 2021Marketing5 Min ReadCisco’s WebexOne event will be hosted on Socio and include a Hybrid Events TrackAndrew PearsonWhen we first announced Cisco’s intent to acquire Socio back in May, we talked about our shared vision of transforming the event industry by creating the world’s first completely end-to-end hybrid event meeting technology suite. In the months since, our teams have worked tirelessly to make this vision a reality. At WebexOne, we’ll not only share how we’re leading and powering this exciting future — we’ll show you! Webex’s flagship multi-day, multi-track virtual conference will be hosted on Socio, now part of the Webex Events portfolio! You’ll join a global audience as well as over 100 speakers and nearly 40 sessions. We’re excited to bring you a full line-up of thinkers and doers including: Simone Biles – The world’s most decorated gymnast Sara Blakely – Founder and CEO, Spanx Dr. Sian Proctor – Astronaut, mission pilot, and geoscientist Nicole Stott – Astronaut, aquanaut, artist, and earthling Register for FREE to reserve your seat. WebexOne offers a deep dive into all the latest Webex product innovations, from hybrid work to customer experience, but that’s just the beginning. We’ll be featuring special guest speakers, 30 learning sessions, and a chance to network with innovators like you. WebexOne is a two-day virtual event showcasing the voice of our customers and addressing their needs, especially helping them succeed in hybrid work and customer experience. You’ll discover the latest Webex products, innovations, and acquisitions. The theme for the event this year is ELEVATE—elevating people, communities, and organizations, using technology to unlock potential regardless of country, language, culture, socioeconomic level, or personality type. Join us for the Hybrid Events Track If there’s one thing we’ve learned so far in 2021, it’s that hybrid events are here to stay. While the uncertainty around in-person events continues, event professionals have begun to see some of the extraordinary benefits of hybrid events as well as extending in-person event experiences to virtual audiences. These exciting new opportunities don’t come without their challenges. That’s why this year WebexOne will include a dedicated track, focused entirely on hybrid events on 10/26. These sessions are packed with insights from some of our most innovative customers who are showing their attendees and the event industry just how good hybrid events can be. Get your FREE ticket and begin building your agenda. Here’s a sneak peek at the sessions and speakers you’ll hear from when you attend the Hybrid Events Track. Take a hybrid approach to events. Women In Product connects communities across in-person and virtual experiences. In this session, you will learn how the world of events has changed, how you can ensure that your organization is prepared for the future, and how Cisco and Socio are building a vision for the future of events. We will be joined by Arianna Black from Women In Product and hear learnings and strategies for creating successful hybrid events with true end-to-end management for events of all types and sizes – from simple webinars to more complex, multi-session events. Create hybrid events that matter with Socio. Discover how the National Speakers Association transformed hybrid events.Give your Marketing, Sales and Training leaders the tools they need to deliver memorable virtual, in-person and hybrid events. In this session you will hear from The National Speakers Association and learn about rich capabilities that can provide users with fully customizable and branded event hub, support for multi-session formats, registration and ticketing, attendee networking and more. Intuitive, impactful webinars with Webex at scale.Chipotle connects teams from across the business. Build relationships and drive engagement with customers and partners through impactful virtual events. We’ll hear from Chipotle and learn how they incorporated events into their organization. Here you’ll learn how easy it is to create highly customizable, branded experiences that use interactivity to truly make attendees feel like they are part of the event. We will discuss optimizing events for large audiences, using new content and video sharing concepts that help presenters feel like pros, and tips to ensure that hosts and presenters can deliver flawless, engaging events. Create and prove event success from beginning to end. MAD//Fest reimagines their global flagship event for hybrid participation. As part of a successful event strategy, it’s critical to maximize and measure the ROI for all events. In this session, we will hear from Ian Houghton, Co-founder of MAD//Fest to learn how he transformed an in-person UK-based conference to a hybrid event that hosted over 23,000 attendees from more than 50 different countries. We will also discuss how to increase registration, attendance and participation, create value for sponsors & exhibitors, and how to foster continuous attendee engagement before, during, and after events. Hybrid events and beyond. Best practices for hybrid events from Hewlett-Packard and AmSpa. Over the past 16 months, organizations have had to rethink how they build and nurture customer relationships, drive employee engagement, and keep their businesses competitive. Join this panel discussion to hear from event experience experts, Amy Freeman, National Sales Trainer at Hewlett-Packard, and Karen Spinelli, Marketing Director at AmSpa as they discuss their own learnings from delivering hybrid events that fuel impactful attendee engagement. New features and product announcements from Socio and Webex Events! If you need one more reason to attend WebexOne, we’ve got you covered. Within the hybrid event sessions, leaders from Socio and Webex will share significant and exciting product announcements. We’ll also unveil, for the first time, some long-awaited and highly requested features that you can use to take your in-person, virtual, and hybrid events to the next level. Register for FREE today and be the first to know. We hope to see you there! Andrew PearsonSocio CMO & seasoned event marketer, with a career in, and passion for, event success!