Latest product launch removes the boundaries of a traditional event, boosting engagement and revenue opportunities.
INDIANAPOLIS, (June 18, 2020) Socio, a leading event technology platform for hybrid, virtual, and live events, today released a new community platform.
With Socio Communities, event organizers can extend networking and monetization indefinitely. Communities perpetuate relationships and allow organizers to evoke thought leadership, networking, and engagement — before, during, and after their events in a branded hub experience.
“Event teams work all year to make their events successful, and we feel that effort should be rewarded with the continual engagement that communities bring,” said Yarkin Sakucoglu, Socio CEO and Co-founder. “In a virtual and hybrid event landscape, building a community is a logical next step in the evolution of event technology. Communities allow organizers to better tailor their live event content to a virtual format, ultimately extending their sponsor exposure and ROI.”
Beyond the scope of events, a strong brand community helps foster customer loyalty, reduces marketing costs, authenticates brand voice, and yields new ideas for product development. Through regular engagement and support, brand communities can deliver tangible returns.
As an opt-in platform, members have the freedom to engage with the community on their own terms. They can connect and network with other members, participate in discussions on the social walls, and interact with sponsors.
Socio’s community platform comes equipped with powerful engagement tools that help communities thrive. Organizers can send push notifications to invite members to a virtual or hybrid meet-up, encourage engagement with other members, or build sponsor touchpoints with the custom gamification feature.
Year-round sponsorship opportunities generate additional revenue, and give sponsors consistent exposure with the community audience. Sponsors can customize messaging to their target audiences by segmenting messages, and prominent brand visibility across the platform via banner ads and splash pages.
Socio’s industry-leading event platform is backed by a world-class NPS score of 77, a customer success team with a response time of 15 minutes or less, and the premium Orange Glove Service offering that places a dedicated customer success manager within a client’s event team to help design, build, and execute their events. With the recently launched Virtual Event Suite, Socio has received multiple recognitions from G2, Capterra, and major event media outlets.
Headquartered in Indianapolis, and with global offices in San Francisco and Istanbul, Socio’s customers include Google, Microsoft, PepsiCo, Comcast, Pinterest, The National Institutes of Health, and Harvard University, along with other major enterprises, member-based associations, and event organizers.
About Socio: Socio is an event technology platform built for live, hybrid, and virtual events. Products include an interactive mobile event app, community platform, full virtual event suite, Orange Glove Service, lead retrieval, and live display that easily integrates with countless external systems. The Socio platform uses drag-and-drop coding that makes it simple for organizers to customize a branded experience that attendees love.