Event planners prevailed over unprecedented challenges during the past two years, and in many cases, they needed to completely reimagine how to plan, produce, and market events. 

Technology became the great equalizer to keep people meeting, even if only from home or in small groups. Now, in 2022, the world is opening back up, and in-person and hybrid events are making a comeback.

Event marketers continue to rely on tools to enhance their event management efforts. The challenge now becomes choosing best event marketing tools to include in your tech stack.

It can feel overwhelming for even the most tech-savvy organizer, so we compiled a list of our favorite event marketing tools to help promote your event. Let’s dive in.

4 key reasons to use event marketing tools

When choosing event technology to market your conference or event, you want to select the tools to best serve your event’s specific needs. Generally speaking, event organizers utilize event marketing tools for a variety of reasons, such as: 

1. Sell tickets and manage attendee registration: Organizers use social media and various promotional tools to create buzz around their events and drive prospective attendees to event registration pages.

2. Collect rich attendee data: Inbound marketing tools, customer relationship management platforms, and attendee registration data help organizers understand their audience demographics, which they can use to inform marketing campaigns, retarget ads, and personalize the event experience.

3. Stay organized: The best event marketing tools promote seamless communication and collaboration so that event teams can work in tandem on promotions, registration, and event ticketing campaigns, as well as track workflows and performance. 

4. Overcome audience engagement challenges: Event management software helps organizers engage their attendees before, during, and after the event. Features like gamification can fuel exciting pre-event promotions, while event communities power year-round audience engagement. 

7 best event marketing tools for event planners

1. Canva

Canva’s drag-and-drop builder turns any event organizer into a seasoned graphic designer. Thousands of pre-built templates help design novices create pro-grade promotions like social media ads, event flyers and posters, event swag, table tents, banners, mobile apps, and more.

For around $10 per month, Canva’s Pro version lets you:

  • Access millions of stock photos, audio files, and videos.
  • Upload your brand kit, including colors, logos, and fonts.
  • Invite multiple team members for collaboration.
  • Use premium design features like templates, animation, background removal, and more. 
  • Store unlimited files in the cloud.

2. HubSpot 

All types of marketers, especially event marketers, rely on HubSpot’s powerful platform to level up their inbound marketing and customer relationship operations. HubSpot’s marketing, sales, content management, and customer service tools work together to capture each touchpoint of the customer journey.

The software proves highly flexible for event teams of all sizes, as HubSpot offers an upgrade-as-you-grow model, meaning users can start with the free version and then pay for additional features as needed.

Event marketers can use the free version to power email marketing, monitor traffic and conversions to landing pages, and more. Paid licenses include more advanced features, such as ad retargeting, lead generation, SEO, marketing automation, custom reporting, and multi-touch revenue attribution.

3. Facebook (and other social media channels)

Event marketers deploy a mix of promotional channels and social media continues to prove highly effective for boosting awareness and driving registrations. Don’t overlook the fact you can digitally market your event for free on social media (and protect your budget). A clever or viral post often produces better results than a strategically placed paid social ad.

Make sure to utilize the social channels that match up closely with your target attendees. For example, Facebook ads may reach older demographics more effectively, while newer platforms like Instagram and TikTok can put your promotions front and center with a much younger audience.

4. Google Analytics

You need to know your audience to execute an effective marketing campaign, and Google Analytics provides deep insights to help you better understand your event attendees. With Google Analytics, you can see page views to event registration pages, identify detailed demographics on website visitors, measure the effectiveness of email campaigns, track conversions for registrations, and even see where people drop off in the sales funnel.

All this rich intel allows you to monitor and adapt promotions in real-time to maximize your marketing efforts—and gain even more attendees. 

5. Asana

Event teams juggle what feels like millions of processes and tasks behind the scenes, from designing event promotions and advertising to building the run of show and coordinating roles and responsibilities. Project management tool Asana offers a user-friendly solution that makes it easy to keep everybody on the same page so that you can hit your event-planning goals and deadlines.

With Asana, you can quickly assign tasks to members of your event team, switch between multiple views—including Gantt chart and Kanban board— track workflows, and view performance metrics, all from a single calendar.

6. Swag.com

You can’t host an event without swag, and we saw some savvy event organizers really take their swag game to the next level with the pivot to virtual and hybrid events. Swag.com offers the customization and flexibility to truly bring your event swag to life. Choose from name-brand products (not the cheap stuff you often see at events) and a wide range of brandable apparel, tech products, drinkware, office products, and more.

Swag.com’s distribution works well for hybrid events, as it allows you to send event swag to a single location, or thousands of locations simultaneously. That means you can literally ship swag boxes to each of your virtual attendees’ homes, ensuring they enjoy the same event experience as on-site attendees. Talk about leaving a lasting impression!

7. Webex Events

Built by event organizers for event organizers, the Webex Events all-in-one event management platform seamlessly combines attendee registration and management, audience engagement, sponsorship, event and attendee analytics, lead retrieval, and flexible live streaming capabilities, all from a single solution that easily supports virtual, in-person, and hybrid events.

As a busy event professional, you have enough on your plate. You shouldn’t have to navigate out of your event platform to get in touch with attendees. Webex Events email feature enables you to schedule and send emails to attendees directly from the platform before, during, and after your event. This is a great way to stay ahead of questions and build excitement before the event kicks off.

Webex Events understands that data is essential for effective event marketing. With Webex Events email feature, you can even export email metrics including delivered, sent, opened, link clicks, unsubscribed, and blocked. 
Regarded for its world-class customer support and ease of use, Webex Events, which includes a mobile event app and comprehensive virtual platform, recently ranked #20 on G2’s 2022 Best Software List for Marketing Products (and the highest-rated event management tool on the list).

Event planning checklist: Check out the comprehensive checklist for event planners from Webex Events for key considerations to know before, during, and after your next event.

Achieve event marketing success with Webex Events

Webex Events is an end-to-end event management solution that equips event organizers with key marketing tools to boost awareness before, during, and long after their events. Combining powerful software, hardware, and top-rated customer support, Webex Events blends ease of use with full customization so that you can craft and execute a fruitful event marketing strategy across the entire event lifecycle, no matter how your audience attends.

Webex Events equips organizers with: 

  • Event registration software, including ticketing and badge-printing
  • Fully customizable mobile event app
  • Powerful lead retrieval by scanning attendee badges
  • Community platform for endless connection
  • Real-time attendee data and event analytics

Interested to see how Webex Events can help you achieve event marketing success? Request a demo today.

Nolan Ether
Nolan Ether

Nolan is a Content Marketing leader at Webex Events (formerly Socio). He’s passionate about helping brands connect with their customers through engaging storytelling and immersive experiences.