As in-person events return and virtual experiences remain crucial, enterprises are looking for successful event program strategies in the digital age.  

The IDC Spotlight, sponsored by Webex Events (formerly Socio), The Future of Enterprise Events: Maximizing Growth in the Digital Age (doc #US50485423, March 2023) explores a hybrid approach to events using the latest event and community technology. 

Discover key considerations for creating scalable event programs that elevate the customer journey and drive business results, including: 

  • The rise of technology-enabled experiences by combining the best of in-person and virtual events. 
  • Leveraging first-party data for more personalized experiences. 
  • The importance of purpose-built event solutions for engaging attendees. 
  • Always-on communities for year-round engagement.   
  • The significance of in-person events, virtual events, and communities for effective marketing in this new era of data privacy.